Creating content isn’t enough. You need a plan and a purpose so that your content lands with your audience and delivers genuine results against strategic business objectives.Let’s talk strategy
Learn what your audience is interested in, what your competitors are doing and what will deliver the best results.
Ensure you create only the content that will get the return on investment you want – nothing more, nothing less.
Make a plan to avoid peaks and troughs, maintaining and building your brand presence to keep demand high.
We’ll delve into everything from your value proposition to your current content, drawing out the key pillars around which we can begin creating your content framework.
It’s important that we understand what your audience is interested in, from what their challenges and aspirations are to what content they’re already engaging with.
Because the best content strategies aren’t created in isolation, we’ll explore what’s already out there, creating a unique position around which to build your reputation.
As well as reporting back our findings in terms of your value proposition, audience personas and competitor analysis, your content strategy will also include recommendations about:
Key subjects around which to build content, whether that be priority product or service offerings, industry verticals or cross cutting themes.
A clearly articulated outline of strategic priorities and proposed timelines, with goals linked to business objectives.
Details of content types and frequency we would recommend in order to meet these content goals within the given timeline.