What made the guide a challenge?
There was no template we could follow for this guide. No other brand had written an effective buyer’s guide to embedded finance before – and for good reason. It’s incredibly complex, with the key concepts behind it interpreted differently by different experts in the space.
As we had done many times before, we worked closely with George Baily, Weavr’s Product Marketing Lead, to break in on this new ground.
“RH&Co are smart, strategic marketing partners with the intellect to challenge experienced marketing professionals,” says George.
“In our context as a relatively early stage company, their original approach has helped us accelerate the development of our brand and marketing and reach a more mature and high quality state faster than we could have done by ourselves.”