The Discourse: Brand messaging, website copy, blogging
Partnering with design agency The Discourse to define and establish their brand identity
Content type
Rebranding, brand messaging, website copy, blogging
Goals
To establish The Discourse as an authority in design for green tech, social impact and the environment
Results
78.8% revenue uplift, social media following doubled, increased team confidence
The Discourse – a design agency that shifts the narrative around people and planet
The Discourse offers design as a force for good, bringing expert creative thinkers, designers, illustrators, writers and project managers to the table.
The agency supports changemakers at the grassroots and board level. Over the years, they have helped green tech start-ups to get off the ground, environmental charities to achieve fundraising targets, and social impact projects to cut through the noise.
“Our revenue has increased by 78.8%… there’s no doubt in my mind that would not have been possible without RH&Co.”
– Ed Garrett, Managing Director & Founder, The Discourse
The first challenge: a brand refresh
Originally named Garrett Creative, the agency has gone through significant changes over the last two years.
The team initially came to RH&Co to support them with a brand refresh in the summer of 2021, so that they could refocus their mission on ‘design as a force for good’. The agency had been going for around a year, and was ready to begin articulating its own specialist expertise in the design space.
Within a relatively limited budget, we helped them clarify and communicate their positioning, updating their website content and giving the team greater confidence in approaching their marketing and sales activities.
“As a successful agency owner we hold Rin in very high regard,” says Ed Garrett, Managing Director and Founder of The Discourse. “Having someone like Rin and her team show belief in us has had more impact on me and the business than they will ever really understand.”
The second (larger) challenge: a rebrand
Two years later, the company had grown and evolved again. This time the team was ready for a full rebrand.
They brought RH&Co in to help them think through the possibilities of what could happen if the brand started from a blank slate: new name, new brand voice, new messaging and new website. We quickly got behind them and helped them to talk through new name ideas as well as creating new messaging and content for the website.
“Working with Rin and the team at RH&Co has been game changing from day one,” says Ed. “They go way beyond what I expected to receive from a copywriting agency.
“Yes, they are able to deliver exceptional copy for us every time we engage them, but more importantly they were able to uncover and help us to articulate the expertise that we have in the business and the team. The confidence that has given us is immeasurable.”
The results
The Discourse team now has a new brand that, according to Ed and his co-founder, Issy, “presents the very best version of ourselves”. They have seen their revenue increase by almost 80%, and their social media following double.
“There’s no doubt in my mind that would not have been possible without RH&Co,” says Ed. “They have enabled us to present the very best version of ourselves. We thank Rin and the whole team for the confidence they’ve shown in us, their work, and their continued trust and support.”
