Copywriting for the healthcare industry

In a highly regulated industry like healthcare, marketing communications have to be more than just creative. You might be speaking to busy medical professionals or nervous patients, budget-driven procurement professionals or important funders. Whatever the case, clear comms that establish trust and authority are key.

Communication challenges in the healthcare industry

Whether you’re a private business, government funded organisation or not-for-profit, there are challenges that are common throughout healthcare.

Compliance

Whatever claims you make for your offering will be scrutinised against the highest standards.

Diverse stakeholders

Catering to stakeholders with varying levels of understanding requires a clear strategy.

Trust

When your work impacts people’s health, building brand trust through consistency is essential.

How we help

Clarify and communicate your message

No matter how complex your offering or how diverse your audience, we’ll help you get to the heart of what makes you different.

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How we help

Build your brand authority with content

Unlock the expertise in your organisation to create valuable content that clearly demonstrates what you bring to the healthcare industry.

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“We highly recommend RH&Co”

“We highly recommend RH&Co to anyone who struggles to find a good process to push out the quality content themselves. They are very responsive, stick to deadlines and the quality of the writing is very good. They have helped us to stand out and become an authority.”

– Camiel Roex, Head of Growth, Blueheart

How can we help you?

Each of our core services below is available as a standalone, or we can build a custom package to suit your needs, including add-on services to help you make the most of your investment.

Brand voice guidelines

An essential tool to create consistency across all of your communications and allow content creators to hit the ground running.

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Messaging development

Clarify what you want to say in a way that will resonate with your audience, influencing attitudes and driving positive action.

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Website copy

Your website is your 24-7 digital brand advocate, so make sure it works hard for you with every subhead, paragraph and CTA.

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Blogging

Unlock the subject matter expertise within your business to create value-led content that attracts, engages and converts.

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White papers

Level up your content game with deep dive research papers that position your business as an authority in your target space.

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Case studies

Strengthen your proposition with social proof in the form of detailed case studies, packed with real life data and testimonials.

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Get a specialist writing partner

Whether you’re ready to get started or want to talk through the finer details of your project, get in touch today to find out how we can help.

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Copywriting and consultancy

Helping expert-led brands clarify and communicate their message, and establish their authority.

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