How we helped Morrow stamp their authority on the app development space
Thought-leadership and sales bloggingLearn more
To generate organic leads
To showcase Morrow’s expertise
Increase in quality and quantity of leads
Better brand awareness
Clearer focus on who prospects are
Creating a steady pulse of content
Morrow were looking for a consistent voice and message, so the blogs would feel like a collection, not disparate pieces. And they needed a killer strategy behind them. So we began by delving into their client personas and mapping out ideas for content that would hook both code-fluent and non-technical founders.
Then, from our first briefing session, we started asking Tom questions that would tease out his expertise. Each month we dove into strategically chosen topics – from app frameworks to funding advice and the latest developments in Apple and e-commerce – and crafted blog posts from our conversations. Over time, it also became clear that we needed to place Morrow’s developer-first culture in the spotlight too.
After six months, we reviewed our progress and adjusted the audience that we were targeting. And after 12 months we booked in another strategy session to ensure that the blog kept pace with the growing agency.
“The consistency and steady pulse is really useful,” says Tom. “Working with Rin Hamburgh & Co has provided stability in what could otherwise be a fairly chaotic agency life.”