How we helped chartered director and strategic advisor Nick Sturge MBE articulate his expertise
To co-create a book chapter that distilled Nick’s experiences and wisdom
Honed ideas into a format that met the book editor’s brief
Generated extra resources for Nick’s consultancy work
The process of working with a copywriting agency like RH&Co was interesting for Nick, as it allowed him to produce new material that he otherwise wouldn’t have.
For instance, a diagram that was produced as a direct result of the process with us is now something Nick uses a lot, and is very popular with the people he uses it with.
“It was catalysing,” says Nick. “The process worked so well for me and I felt really pleased with the output.”
When the time came to hand the chapter over to UKSPA, the chapter was passed to their editor, who initially tried to iron out some of the more provocative points that Nick had made. But because of the collaboration that had gone into those 6,500 words, Nick knew exactly what he wanted to say.
“The process of working with RH&Co had given me the confidence to push back at the editor and stick to the points I wanted to make, which I don’t think I would have been able to do if I’d just written it myself.”