Content Consultancy
 
 
 
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Whatever it is you do, we don’t doubt you’re an expert in it.

You’ve spent years training, gaining experience, taking instruction from mentors and managers, making mistakes and learning from them.

Meet our expert

Rin has too. With 15 years’ experience as a journalist, editor, copywriter and business owner, she has gathered a wealth of knowledge and skills.

Add to that her ability to make even the most complex subject accessible and engaging, and you have a consultant who is definitely worth talking to.

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Brand Voice Guidelines

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Find your voice

Because consistency leads to trust, which leads to more of the right business.

Content Audit & Strategy

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Win with content

Because you need to maximise the ROI of the content you’re producing.

Blogging Strategy

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Kickstart a blog

Because you’re far more likely to succeed with a plan and a shortlist of inspiring ideas.

Blogging

Our team of experienced professional journalists and copywriters understand what readers want from a blog. We’ve spent years creating content that adds real value and generates results including: Establishing expertise Boosting search engine rankings Driving website traffic Attracting media interest Generating business leads We offer blogging packages starting at two posts per month, and will work closely with you to ensure each post accurately represents your brand. Don’t think of it as outsourcing your blog - think of it as insourcing a blogger. And there’s more The Expert Upgrade: specialist blogging services for expert-led industries e.g. tech and finance. Social sharing content: engaging words to get your social media audience reading your blog. [testimonial]

 

Find your voice

Brand Voice Guidelines

Attract more of the right clients by building trust through consistency

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A clearly defined brand voice creates consistency that allows you to build trust with your audience. But as a business grows and more people contribute to its content, that voice can get watered down. 

That’s why our brand voice package not only develops and defines an authentic and effective voice, language and messaging, but delivers a set of guidelines that can be used by anyone who creates content for your brand.

Our Brand Voice Guidelines package includes:

  • A day’s intensive workshop with key stakeholders in your company, led by Rin, to thoroughly explore and define the core elements that contribute to brand voice - including brand offering, personality and values, target audience, messaging and more.

  • A detailed report on the workshop session giving you a lasting record to refer back to and use within your marketing strategy.

  • A brand voice guideline document that can be shared internally and externally as needed.

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You’ll get:

  • A chance to reflect on your brand offering, values and personality.

  • An opportunity to discuss and refine your client personas.

  • An understanding of how you can create more targeted and engaging content.

  • A consistent brand voice that will support effective marketing efforts.

  • An opportunity to involve your leadership team in your marketing strategy.

Want to know more?

Drop us a line if you’d like to chat to us about Brand Voice.

 
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Win with content

Content Audit & Strategy

Squeeze every bit of value from the content you’re investing in

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Blog posts, case studies, social content, white papers, sales pages. There are so many places to spend your content marketing budget it can feel like you’re throwing money down a wishing well without any real hope of seeing a return on your investment.

Our in-depth content audit is designed to give you a thorough understanding of what’s working, what’s missing and where there’s potential for getting better results, with strategic direction to inform your future content planning.

Our Content Audit & Strategy package includes:

  • A discovery workshop with key stakeholders in your company, led by Rin to get a clear picture of where you are now and where you want to get to.

  • A research phase to find out more about what your ideal clients are engaging with and what your competitors are doing.

  • A face-to-face presentation of our findings including strategic recommendations for your content marketing.

 
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You’ll get:

  • Clear goals on which to further refine your content marketing strategy.

  • Clarity over what content will bring you the best results.

  • Ideas for how to track progress and relative return on investment.

  • A focused plan for creating targeted content that gets results.

Want to know more?

Drop us a line if you’d like to chat to us about a Content Audit & Strategy Session.

 
 

Kickstart your blog

Blogging Calendar & Starter Pack

Create a targeted and engaging blog that produces results from day one

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Available as a stand alone package or as a follow on from the Content Audit & Strategy, this package is designed to kick start your brand blogging activity and ensure that it delivers maximum return on investment. 

The Blogging Calendar & Starter Pack includes:

  • A half day discovery session with Rin, in person or via Skype, to work out the core strategy for your blog and brainstorm ideas your audience will love.

  • An editorial calendar of at least 26 targeted ideas (enough to blog weekly for six months or fortnightly for a year) structured to create a logical progression and take into account relevant business and industry dates.

  • One professionally-written, ready-to-publish blog post - if you’d like to keep working with us beyond these, we’ll provide a quote for future blogging at a frequency that suits you.

  • Social sharing content to maximising readership on this initial post across your social media channels - again, we can continue to do this if you decide to keep using our blogging services.

  • A guide to repurposing your content to maximise the ROI of your blog.

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This powerful planning service will give you:

  • Confidence in setting goals for your blog and outcomes to measure progress against.

  • A firm understanding of the value your audience is looking for from your content.

  • Peace of mind knowing you’ve got great content planned for months to come.

  • The chance to batch write blog posts, saving you time and effort.

  • A way to maximise the ROI of your posts by repurposing and resharing content.

  • A form of accountability and motivation to keep on track with your plan.

Want to know more?

Drop us a line if you’d like to find out more about our Blogging Calendar & Starter Pack.

 
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Bespoke content consultancy services

Need something different? Rin is available for consultancy work on a day or project basis. If she can’t help, she’ll let you know - but if it’s anything to do with content, there’s a good chance she can.

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