How we helped Addland generate acquisitions to fuel fast business growth
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To attract paying subscribers to Addland’s platform
To establish Addland as a valuable resource hub
Over 150,000 impressions in Google and 7,000 clicks to the website within six months of launch
A slick, SEO content machine
Addland already had the expertise to devise an effective SEO strategy. Now they needed resources that executed on it.
“There are endless agencies that offer copywriting services but we didn’t need copy for copy’s sake,” says Berian. “For us it’s an acquisition channel, so we needed people who had that digital marketing understanding.”
To create SEO targeted briefs, we used Frase, an SEO technology that looks after the keywords so writers can get on with the business of writing great copy. By doing so, we were able to create original guides to all kinds of land issues from smallholdings to stamp duty land tax and planting a forest.
“The RH&Co team was really adaptable in the way they worked with us,” says Berian. “After we gave feedback on the first two or three articles they created, everything was hands off. We could just deliver each brief and get an article back without issue. We published 20 resources like this, and the majority of them had no kind of overhead. It was slick.”