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SaaS copywriting services

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Cue the next phase of your SaaS platform

SaaS startups and scaleups can rarely stay still. The same goes for brand messaging and content. You need to adapt as your audience changes, your platform grows and the market shifts. This will ensure your words, like your platform, achieve product/market fit.

SaaS copywriting challenges

Whether you’re chasing MRR, customer growth, or penetration into a new market, the right words can give you an edge at every stage of the customer lifecycle.

Differentiation

Promising your customers you’ll save them time and money? Your audience has heard it all before, so your message needs to get their attention in a new way.

Evolution

A new platform can have a focused, disruptive message – but as features and benefits multiply, your words need to work harder to create the same impact.

Disruption

To stay disruptive or to fend off challengers in your market, your content needs to cut through your competitors’ approach to the same conversation.

Some of our SaaS clients

Test Gorilla logo - one of RH&Co's tech copywriting clients Test Gorilla logo - one of RH&Co's tech copywriting clients
Moneyhub logo - one of RH&Co's fintech copywriting clients Moneyhub logo - one of RH&Co's fintech copywriting clients
Land App logo - one of RH&Co's sustainability copywriting clients Land App logo - one of RH&Co's sustainability copywriting clients
Addland logo - one of RH&Co's copywriting clients
PSI Mobile logo - one of RH&Co's tech copywriting clients PSI Mobile logo - one of RH&Co's tech copywriting clients
Wellics logo - one of RH&Co's SaaS copywriting clients Wellics logo - one of RH&Co's SaaS copywriting clients
Test Gorilla logo - one of RH&Co's tech copywriting clients
Moneyhub logo - one of RH&Co's fintech copywriting clients
Land App logo - one of RH&Co's sustainability copywriting clients
Addland logo - one of RH&Co's copywriting clients
PSI Mobile logo - one of RH&Co's tech copywriting clients
Wellics logo - one of RH&Co's SaaS copywriting clients
Choose your copywriting solution

Clarify and communicate your message

Need fluid messaging for an evolving product? Or a value proposition your audience will get at a glance? We know how to help.

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Choose your copywriting solution

Build your brand authority with content

Create expertise-based content to support your platform’s audience and build confidence in your brand’s reputation.

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What clients think of our SaaS copywriting services

PSI Mobile

“You guys understood the essence of what we do, and added in extra expertise that we didn’t have. Our industry is relatively complex, and your team just gets it.” – David Costello, CEO

Read the full case study
Moneyhub logo - one of RH&Co's fintech copywriting clients Moneyhub logo - one of RH&Co's fintech copywriting clients

Moneyhub Decisioning

“We’ve worked with loads of copywriters before and we’re in such a complicated industry but you’ve just nailed it. I couldn’t fault the copy – and normally I’m really picky! It’s a brilliant backbone for any content we create in the future.” – Kirsten Ward, Marketing Director

Actual Experience

“Finding the important details in what we were telling them, understanding the relevance to our audience and converting it to a usable content piece is what impressed me the most.”  – Vaq Hussain, Marketing Manager

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SaaS copywriting resources

Startup to scaleup: How does brand influence investors?

Do investors care about brand? It’s about far more than visuals and marketing – once you reduce it down to the essentials, it reveals the essence, heart and potential of a company. So yes: investors do care about brand. But how much are they influenced by it? And how can you curate your brand to reassure and resonate with them?

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Disrupt or die: How technology marketers can hone their brand’s edge

As a technology brand, you’re always breaking new ground. That’s a tough enough task in itself. Before long though, another brand is breaking the ground you’re currently standing on. It’s a precarious situation. You’re either disrupting, failing to disrupt or in danger of disruption. And for brand marketers, this presents a series of hurdles to overcome.

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Startup-to-scaleup: How much should brand evolve?

Brands need to evolve. The catch here is that consistency is a cornerstone of brand narrative. Change too much, too often, and you risk a disconnect with customers, employees and investors. Evolve too little, and you risk the same. So where do you draw the line? How much should a brand evolve on the startup and scaleup journey?

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SaaS copywriting services FAQ

Are you SaaS copywriting specialists?

We’re primarily B2B and tech copywriting specialists, and this often means writing for SaaS companies. 

The main challenge specific to SaaS copywriting is that advertising desirable functionality can only get you so far. And while a SaaS team’s expertise typically lies in development and product, this is rarely where an audience’s interest lies.

To stand out from competitors and win trust from customers, SaaS companies also need to demonstrate expert understanding of their target audience’s field and specific challenges, whether they’re sector-based (telco, conservation, recruitment, etc.) or function-based (HR and people, finance, marketing, etc.). 

Brand messaging and expertise-based content, such as original research and interview-based whitepapers, blogs, and videos, are crucial to bridging this gap.

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SaaS copywriting services FAQ

What type of SaaS companies do you work with?

We’ve done SaaS copywriting for pre-MVP platforms seeking investment, seed-funded companies approaching launch day, and Series-A funded companies looking to reach new audiences.

The target audience of the companies we’ve worked with has been varied. Some have had enterprise customers like Vodafone and Sony, others won the business of nonprofits like Oxfam or city governments like Paris. Still others have sold to a diverse small business market.

SaaS copywriting services FAQ

Do you define or refresh brands in the SaaS industry?

We do support our clients to articulate who they are (values, mission, purpose), what they do compared to competitors (value proposition), and what their audience needs to know (messaging). 

For instance, we have been involved in defining core product messaging for long-established companies such as Moneyhub, as well as brand messaging for early-stage startups like The Land App and Housecure. 

We can also refer you to brand and design companies we’ve previously partnered with, and they can help define the visual elements of your brand.

For more information, see our roundtable article on defining brand – who should be involved?

Read the article

Get a specialist SaaS copywriting partner

Whether you’re ready to get started or want to talk through the finer details of your project, get in touch today to find out how we can help.

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SaaS copywriting agency

Strategic brand copywriting for expert-led SaaS businesses.

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