Hullo Creative: Content Audit & Strategy

 
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“Rin showed us not just what we could do but why and how, and gave us a structure behind the strategy.”

Hullo Creative is a design collective based in Tickenham near Bristol. They provide a range of digital and print services ranging from branding, brochures and flyers to magazine design, video and animation.

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The Challenge

We have been working with the Hullo Creative team for a number of years, producing website copy, blog content and a monthly newsletter. They are also very active on social media, posting regularly on Facebook and Instagram.

However, with the business growing and evolving, the team wanted to check in on their content strategy and make sure it was still serving their needs.

“For me the big attraction of bringing Rin in to do this piece of work was the audit,” says digital director Emily Jones. “It’s hard to understand how people perceive the business, to see what you’re doing well and what you’re lacking. I wanted to get a view on what we looked like from the outside.”

 

The Project

We began the project by running a discovery session with Hullo’s leadership team, looking at their current marketing activities, their evolving target audience and their goals for the future. This formed the basis of a research project, the results of which were delivered via a presentation session.

We laid out the strengths of Hullo Creative’s current content marketing activities and the areas where there were opportunities to be more effective. The report included recommended actions for the short, medium and long term.

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Emily says: “It was really affirming to see what we were doing well. But what I found most helpful was seeing that the things we weren’t doing were actually achievable. Rin showed us not just what we could do but why and how, and gave us a structure behind the strategy so we could put it into place effectively.”

Financial and operations manager Dave says: “As someone who has a lot of experience in business but not in marketing, I really liked seeing all the different options and what would and wouldn’t work for us. The complete overview was really useful, it was very thorough.”

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The Result

Based on our recommendations Hullo commissioned a series of case studies, increased their blogging frequency and began engaging more on LinkedIn. They have also started being more bold about sharing examples of their work and even sales messages on social media, to supplement the community and behind-the-scenes content they already do so well.

Dave says: “With a thought process behind our content strategy, I feel that rather than saying ‘Let’s give it a go’ we can confidently say ‘Let’s do this!’”

I do think it’s had an impact on the business. Rin picked up on the fact that we’re not very vocal about what we do for our clients, so we’ve done more of that. In turn that has made us look at what we’re worth and we’ve actually looked at our prices as a result.
— Emily Jone, Digital Director, Hullo Creative

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