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Is it possible to reach a C-suite audience with content marketing?

CxOs are elusive, busy, and in demand. But get their attention, and you could be one step closer to an introduction to their procurement team, a high value partnership, or even an invitation to tender for an enterprise level project. But how do you get that attention in the first place? That’s what our research team set out to discover.

What CxOs want from your content

Over a period of six months, we captured insights from more than 40 top level CxOs from the likes of Groupon, cardfactory, The Very Group and University of the West of England. Download the report to understand more about what catches a CxO’s eye, what keeps them reading and what puts them off.

Our research found…

of CxOs discover content on LinkedIn

of CxOs spend less than two hours a week reading

of CxOs are put off by content that is too complex

“Often the content I see overestimates the level of technical interest I have and underestimates the need to explain it really simply.”

Ben Fletcher, Group CFO, The Very Group

“I read to make sense of the broader picture, anticipate the future, see what trends are emerging in our sector and beyond.”

Dan Wood, Chief People Officer, UWE

“I like it when content comes my way with valuable insights that are backed up by facts and have solid references.”

Francisco de Sousa, CFO, Groupon International

Download ‘What do CxOs read?’ today

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About Rin Hamburgh & Co

Rin Hamburgh & Co is a strategic brand copywriting agency based in Bristol, UK. We specialise in working with expert-led businesses to create hard-hitting thought leadership content that builds brand awareness and authority, and allows them to lead the conversation.

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If you’d like to discuss this report, talk to us about your content strategy, or for interview or speaking requests, please get in touch.

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