Fractional content leadership
Experienced content leadership, without hiring a full-time role
Start the conversationGet key content projects up and running with the oversight of an experienced writer, editor and agency leader to coordinate internal and external teams.
Challenges I can help you overcome
You’ve reached a point where content has become strategically important – but building the right structure, processes and direction can be difficult without experienced leadership.
- A major content initiative needs experienced oversight to get it off the ground
- You have writers or marketers in place but need someone to guide the overall approach
- You want to invest more seriously in content but lack senior strategic direction
- Your team is stretched and struggling to coordinate content effectively
Outcomes I can help you achieve
Fractional content leadership provides strategic guidance and editorial oversight where you need it, turning good intentions into effective content projects and programmes.
- Establish clear direction for your organisation’s content
- Coordinate internal and external contributors
- Develop stronger editorial standards and processes
- Get major content projects up and running successfully
- Support and mentor members of your marketing team
How I work as a fractional content lead
Although my role here is flexible and tailored to your needs, it typically provides the strategic direction and experienced oversight needed to move important content projects forward. This can include:
- Helping to design and structure major content projects
- Developing editorial direction and content themes
- Providing guidance to marketers or writers responsible for content
- Acting as a sounding board for ideas and decisions
- Supporting collaboration between internal experts and marketers
- Establishing editorial processes and standards
Why work with me
Journalist turned copywriter turned agency owner turned consultant. Over the last 20+ years, I’ve come at content and brand building from every imaginable angle.
Get the full story
“Rin brings the seniority, strategic perspective and ability to add value that a consultant would but she’s also practical and hands on –
more like a member of the team than a contractor. We had a rough sense of what we wanted to achieve, we have in-house writing ability but we needed someone more senior to come and fill the gaps. Rin provided exactly what we needed.”
Sarah Owen, Co-director, Outcomes Star
