Rin Hamburgh: brand and content specialist
Journalist turned copywriter turned agency owner turned consultant. Over the last 20+ years, I’ve come at content and brand building from every imaginable angle.
Let’s connectWith over two decades of experience in content and communications, including 9 years leading a B corp certified copywriting agency, I’ve worked with startups, scaleups, corporates and non-profits across the UK and Europe.
Helping experts to communicate their knowledge
Subject matter experts are great at what they do – but not always quite so good at explaining concisely, consistently or it in a way that other people can connect with.
My early career as a journalist taught me how to not only ask the right questions but to put even the most resistant expert at ease so that they share their thoughts freely.
Making complex information easy to understand
The experts people trust most are not those who appear smart but those who make their audience feel smart. That’s the power of good communication.
I can help you cut through the confusion to create strategies and content that will land every time, regardless of the knowledge base of your audience.
Bringing dull subjects to life with the right hook
AI has made writing an articulate sentence more accessible to everyone. But finding the hook that will stop your audience from scrolling or get them to book a call? That’s not so easy.
As a freelance journalist I wasn’t selling my way with words, I was selling ideas to editors who wanted to attract the largest readership they could.
Asking tough questions so that projects get results
The single biggest point of failure in a content project is the people involved. I’ve seen it enough times to know how to preempt most challenges and deal with the rest.
I’ll help you wrangle not only subject-matter experts but skeptical senior leaders, interfering amateurs and anyone else who might get in the way of a project’s success.
