Founder, consultant and speaker helping expert-led organisations build visibility, authority and trust
Download speaker deckAs well as being a brand and content specialist, I am an experienced event speaker, podcast guest and media commentator.
My focus lies in helping people and organisations communicate their expertise and values in order to cut through the noise and make an impact.
Here’s me on the main stage at brightonSEO ’24 talking about leveraging subject matter experts to create EEAT-boosting super content
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– Jon Payne, Building Brands
I started my career in journalism over two decades ago, writing for a range of publications, from the Guardian to Psychologies magazine, before stumbling into the world of copywriting.
Having built a successful freelance career, in 2016 I launched my own
award-winning agency, RH&Co, which I ran for 9 years before moving into consultancy in 2025.
Today, I works with expert-led organisations on brand and content strategy projects, or as a fractional content lead, mentor and trainer, helping my clients build visibility, authority and trust.
• Expertise vs authority and how to win in an AI age
• Communicating both value and values at a glance
• The Authority Project: lessons from building in public
• The Authority Spiral: a 9-step plan for lasting credibility
• The Brand Triangulation Framework: stand out in a crowded market
• Resonance, Reach, Results: the 3 pillars of content strategy
• Mapping content to the buyer journey for better results
• Getting the best out of subject matter experts
• How to run a conflict-free content project
“She is engaging, knowledgeable, warm and passionate and we always receive wonderful feedback from audience members.”
Katherine Piper, Future Leap
