Founder, consultant and speaker helping expert-led organisations build visibility, authority and trust
Download Speaker DeckBrand and content specialist Rin Hamburgh is an experienced event speaker, podcast guest and media commentator.
Her focus lies in helping people and organisations communicate their expertise and values in order to cut through the noise and make an impact.
Here’s Rin on the main stage at brightonSEO ’24 talking about leveraging subject matter experts to create EEAT-boosting super content
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– Jon Payne, Building Brands
Rin started her career in journalism over two decades ago, writing for a range of publications, from the Guardian to Psychologies magazine, before stumbling into the world of copywriting.
Having built up her freelance career, she then went on to launch and lead a successful B Corp certified marketing agency for 9 years, winning several awards along the way.
Today, she works with expert-led organisations on brand and content strategy projects, or as a fractional content lead, mentor and trainer, helping her clients build visibility, authority and trust.
• What is expertise and how do you prove you have it?
• Communicating complexity
• How to leverage subject matter experts
• Developing an effective value proposition
• Impact reporting and other values-led comms
• Greenwashing and how to avoid it
• Mapping content to the buyer journey
• Understanding how to target senior leaders
• Repurposing content for maximum ROI
“She is engaging, knowledgeable, warm and passionate and we always receive wonderful feedback from audience members.”
Katherine Piper, Future Leap
