Brand messaging, positioning and voice
Explain your value in minutes, not meetings
Start the conversationDefine and concisely articulate your value proposition in order to communicate consistently and attract the attention of the right people.
Challenges I can help you overcome
When you work in a complex industry, have years of in-depth experience, or need to stand out in a crowded marketplace, articulating who you are and why that matters can be tough.
- People struggle to quickly understand what you do
- Your website doesn’t reflect the depth of your expertise
- Different people in your organisation describe your offer differently
- Your marketing message feels fragmented or inconsistent
Outcomes I can help you achieve
By working with internal stakeholders and external influencers like customers and partners, we can create market-ready language built on insight.
- A clear and distinctive value proposition
- A confident, consistent brand voice
- Messaging that resonates with the right audiences
- A foundation for effective marketing and content
How I work on brand strategy projects
Although every client is different, a typical brand messaging project takes between four and 8 weeks and might include:
- Internal discovery workshops
- Customer or partner interviews
- Market and competitor analysis
- Core messaging framework
- Brand voice and tone guidance
- Support with key website pages
- Team training on new guidelines
My brand messaging framework
In geometry and structural engineering, a triangle is the simplest structure that won’t collapse. By anchoring your brand on three key points, we can locate it precisely in a crowded landscape, making you a clear choice.
Expertise
What you know or do best – your craft, subject matter domain, sector niche or process
Perspective
How you see the world differently – your beliefs, philosophy, values or opinion
Personality
What makes you memorable – your energy, tone, background and any other quirks
Why work with me?
Journalist turned copywriter turned agency owner turned consultant. Over the last 20+ years, I’ve come at content and brand building from every imaginable angle.
Get the full story
“Rin has a way of getting under the bonnet of what really matters…
not just internally, but to the people we’re trying to reach. She asks the right questions, challenges our consultants to think beyond their own expertise, and translates complex conversations into clear, compelling messaging that clients actually respond to.”
Helen Kettleborough, Senior Director – Marketing, Pegasus Group
