Closing the gap between expertise and recognition
Anyone can say they’re an expert. But being an authority? That’s about being recognised as one. It’s about being credible and trusted, and having influence over people’s thinking and decision-making.
So why are some experts recognised as authorities while others remain invisible? What makes us trust one person or brand over another? How do credibility and reputation actually develop? And how much visibility do you really need?
Finding the answers, one experiment at a time
I’ve spent more than 20 years helping clients articulate and communicate their expertise. Now I’m taking my research a step further to look at how to build authority from that foundation.
And I’m testing my ideas in public: experimenting with the theory, applying the latest thinking, and sharing my learnings along the way – the wins, and the things that don’t go to plan. The ultimate goal? To turn my research into a book, and see whether I can build enough recognition for a publisher to bite.
