Content and thought leadership strategy
A content strategy built on your IP, not generic marketing tactics
Start the conversationLearn how to create expertise-based content your competitors can’t replicate and develop a strategy that puts your brand in the spotlight.
Challenges I can help you overcome
There’s valuable expertise in your organisation but right now it’s getting lost in the sea of generic content out there, which means it’s not delivering results.
- Your blog, articles or LinkedIn posts feel reactive rather than strategic
- You’re producing content but not seeing much impact from it
- Your team has ideas but struggles to turn them into a coherent plan
- You’re unsure how to turn internal expertise into consistent thought leadership
- Your competitors seem to dominate the conversation in your space
Outcomes I can help you achieve
By creating a clearly defined brand content strategy, you’ll be able to focus your resources on the right types of content to build authority, visibility and trust.
- A clear focus for your thought leadership and brand content
- A framework for turning internal expertise into valuable external insights
- Defined content themes aligned with your positioning and audience
- A more distinctive and authoritative voice in your sector
- A practical plan your team can realistically deliver
How I work on content strategy projects
Although every client is different, a typical content strategy will be made up of a selection of the following elements:
- Internal discovery
- Existing content audit
- Expert ‘gold mining’
- Sales insights
- Customer research
- Customer journey mapping
- Social engagement and industry trend research
- Competitor positioning and content assessment
My content strategy framework
Creating great content isn’t enough. We need to make sure that it is seen by the right people and that they take appropriate action. That’s why my content strategies are built around three key pillars.
Resonance
Creating content your audience will actually want to read
Reach
Ensuring your content gets in front of the right eyes at the right time
Results
Making a plan that connects your content to a bottom line result
Why work with me?
Journalist turned copywriter turned agency owner turned consultant. Over the last 20+ years, I’ve come at content and brand building from every imaginable angle.
“Rin’s insight and analysis of our business, our audience and our competitive space was hugely valuable.
She added a human voice and tone to our campaign messaging that is much appreciated in a world where so much is AI generated. She is also a very good listener and generally great to work with. I would definitely recommend her.”
Andrew Seal, Director of Hospitality & Wellness, Signature
