Make your next content project the easiest yet
We’ve distilled our insights from hundreds of large-scale content projects, so you’ll learn about:
✔️ Problematic stakeholders to watch out for
✔️ Subject matter expert personality types and how to handle them
✔️ How to make the most of agency relationships
“This is a must read for anyone embarking on the mammoth task of tackling a content project…
Practical and full of advice for managing all those internal stakeholder opinions.”
Gemma Comley, Marketing Director, Ghyston
Why do content projects go wrong?
If you’ve ever managed a large content project – whether that’s a website refresh or the publication of a research report, or even a flagship thought leadership series – you’ll appreciate how complex they can be.
At RH&Co, we’ve delivered hundreds of content projects for brands around the world and what we’ve learned is that, of all the elements involved, the one most likely to derail things is the people.
What if it didn’t have to be that way?
While no one can control everything – especially other people – there are steps you can take to ensure that your content project runs as smoothly as possible, with minimal conflict.
In this guide, we’ve put together everything we know about managing stakeholders, planning processes and dealing with conflict, to keep your content project on time, on budget, and on track for success.
“A really thought-provoking piece of content”
Paul Nelson, Marketing Manager, Journeo
Practical techniques that actually work
Learn how to:
Get the best out of your internal subject matter experts
Reduce conflict by defining roles and documenting processes
Manage feedback stages with less conflict and fewer delays
