Whether you’re working in the financial services industry or marketing to it, you need words that inspire confidence. To do that, you need to speak with clarity, nuance and authority.
In an industry where old firms are folding and new institutions are sometimes shut down by regulators, brand reputation is everything.
To create the best outcomes for customers, financial services communications are held to a higher standard than many other industries.
Whether it’s in cyber insurance, AI or fintech, financial services communication now needs to adapt to a fast-evolving technological world.
“RH&Co are smart, strategic marketing partners with the intellect and insight to positively challenge and inspire experienced professionals. In our context as a relatively early stage company, their original approach has helped us accelerate the development of our brand and marketing and reach a more mature and high quality state faster than we could have done by ourselves.” – George Baily, VP Product Marketing
“We’ve worked with loads of copywriters before and we’re in such a complicated industry but you’ve just nailed it. I couldn’t fault the copy – and normally I’m really picky! It’s a brilliant backbone for any content we create in the future.” – Kirsten Ward, Marketing Director
Do investors care about brand? It’s about far more than visuals and marketing – once you reduce it down to the essentials, it reveals the essence, heart and potential of a company. So yes: investors do care about brand. But how much are they influenced by it? And how can you curate your brand to reassure and resonate with them?Read the blog
It’s a challenge to market in fast-moving industries. How do you present a consistent brand when you need to constantly evolve? How much do you say about your product roadmap when it’s always shifting? And how do you convince the world you’re still one step ahead of your competitors?Read the blog
Being an expert is one thing – proving it is quite another. If you want to build your brand authority, it’s not enough to have expertise in your organisation, you need to prove you have it. Again and again. One of the surest ways to do this is to create and consistently publish content that draws upon the expertise in your organisation, but where do you start?Read the blog