Seed: Annual Market Insight Report
“Rin Hamburgh & Co have been a revelation for us.”
Seed is a multi-award winning student marketing agency. Based in London, they work with brands including Spotify, ASOS, Soap & Glory and Budweiser.
Seed’s annual insight report What Matters To Us provides their clients and potential clients with valuable information about the student market. This year’s report had been compiled and written in-house but Seed’s leadership team felt that it didn’t reflect the brand’s tone of voice, so they approached us for help.
“We needed it to be more conversational, more informal - more like us,” says business director Jennifer Anderson. “We knew the content was good but it needed a professional to give it the right tone.”
We spent time exploring the client’s tone of voice through the briefing process and reading a selection of their marketing materials to gauge important factors such as vocabulary choice and syntax.
We then worked through the report making changes including introducing more contemporary references, stripping out any formal language, and introducing more contractions to mimic relaxed spoken conversation.
You can read the final report here.
Feedback from the client is that the report is already “significantly outperforming last year’s version”. It has been sent out to a database of around 3,000 individuals, with an open rate of 22% and an average read time of 12 minutes on click throughs. The report was also featured in an article on Campaign Live, the world’s biggest business media brand.
Jennifer said: “Rin Hamburgh & Co were a pleasure to work with; they immediately understood our tone of voice and helped turn our research piece into something we are all really proud of.”
CEO Celia Forshew added: “Rin Hamburgh & Co has been a revelation for us. For a long time we were employing freelance copywriters and never getting quite what we needed, leaving us to do a lot of the critical thinking. With Rin Hamburgh & Co they really own the work and always send us work well beyond where we can get it and still in budget. Added to that they’re really nice people to work with!”
If you’re looking for copywriting support - for a report or any other project - get in touch to see how we can help.