How to blog consistently in 2018


One of the most common content marketing issues most business owners I know struggle with is how to blog consistently. Unless you’re a professional copywriter, it can be hard to produce post after post to a high quality over an extended period of time. The idea is so daunting that many don’t even start, while others give it a go but get discouraged.

Which is a shame, because a blog really is a fantastic marketing tool. It allows you to show off your expertise and add value for your customers and clients, it draws people to your website and can be a great way to boost your SEO. That’s why we’ve put together a few tips to help you make sure that 2018 is the year you get on top of things and not only blog consistently but effectively.

Plan, plan and plan some more

If you’re really committed to getting more consistent with your blog in 2018, there’s one thing you absolutely cannot avoid: planning. Without a clear plan you are bound to get sidetracked as soon as you get busy or you hit a patch of writer’s block. And once you fall behind, it’s really difficult to catch up. So take time out now to work out everything from who your target audience is and what they’re interested in to when and how often you’re going to be posting, and what you’re hoping to achieve with the blog.

Create an editorial calendar

Having done your strategy planning, it’s time to plan the content itself. Don’t wait until the week your post is due to be published to try and think of a great topic. Pressure has a way of making it a lot harder to come up with ideas. Instead, brainstorm as many topics and ideas as possible now, then arrange them into an editorial calendar that you can follow over the coming weeks and months.

For a more in-depth guide, our blog post on how to create an editorial calendar for your business will help, or get in touch to see how we can work with you to produce a really professional one for 2018.

Batch write blog posts

With an editorial calendar in place, you’re not limited to writing one post at a time. Instead, take a day out to sit down and write a whole bunch of them in one go. Batch tasking is a proven way to boost efficiency. Without distractions, you’re more likely to get into a good flow and get through more writing in less time.

Vary your content

Writing long, well-researched, analytical or instructional blog posts takes time. But not every single post needs to be quite so in-depth. Mix these high value pieces up with news round ups, simple ‘listicles’, image based posts or even a fun quiz. You’ll not only save time and have more fun with it - both of which will support improved consistency - your audience will enjoy the change of pace.

Get guest bloggers in

An alternative to creating all the content on your blog yourself is to get other people in to help. You could ask other industry experts, people running complementary businesses, or even satisfied clients, who might be willing to write an extensive testimonial that you could turn into a case study post.

Take on a professional blogger

Ok, this is a bit of a shameless plug, but it’s a good tip nonetheless. If business writing isn’t your strong suit, if it’s something you don’t enjoy or you just don’t have the time to do it properly, then using a professional copywriting service like ours will make a huge difference. You won’t lose that personal touch, because a good blogger will be able to take on your brand tone of voice and work with you to generate ideas for the content, so the only difference people should notice is the improvement in quality - and consistency!

Whatever you decide to do, don’t delay. Start making plans now and 2018 could be the year you finally start blogging consistently. Good luck, and happy New Year!


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