6 reasons your blog isn’t driving results

I’ve written many times about the fact there are no silver bullets when it comes to marketing and blogging is no exception. Even a blog that is well targeted, well planned and well written will take a while to gain traction as you build up your bank of posts and word starts to spread.

However, if you’ve been plugging away at your business blog for months and months and still aren’t seeing results, it could be you’re missing something. Here are some common problems we’ve identified that could be holding you back.

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Our top 5 best performing posts and what that tells us about blogging

Last week I talked about why blogging should be the heartbeat of your content marketing strategy. And I shared the fact that 38% of our weekly traffic comes through on a Wednesday, which is the day that our blog posts go live.

Something else I found really interesting in Liz’s website traffic report was which blog posts have performed the best. Looking at the top five, I think they actually tell us quite a lot about what makes a blog successful in general.

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Why blogging should be the heartbeat of your content marketing strategy

If you’re asking yourself, “Should my business have a blog?” then you’re in the right place. Like all marketing activities, blogging takes a certain investment of time and / or budget. It can also be a complete waste of time if done badly. Which means it’s worth putting some thought into what you want to achieve with it and how you’re going to go about it.

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Stay in the know with Rosie's Roundup!

“Everyone you will ever meet knows something you don’t.” That’s according to Bill Nye, the Science Guy (hello there, Big Bang Theory fans!). This week we’re introducing a new series in which Rosie will be doing the legwork for you and sharing some of the little gems she’s found interesting, useful and inspiring this month. Rosie is our secret weapon - she’s the most well read, well connected, well networked person we know! Welcome to #RosiesRoundup.

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