How to write an engaging About page (with examples)

When it comes to writing website copy, one of the things people find most difficult is the About page. Writing about yourself or your business can feel strange - in the UK we’re taught from a young age that speaking too much about our skills or achievements sounds boastful, and generally prefer a self-deprecating approach.

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What goes into a copywriting project?

If you’re looking to commission a copywriter, you’re probably thinking about how good their writing skills are. But there’s an awful lot that goes into a copywriting project beyond the ability to use the written word to drive business results.

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#RosiesRoundup - The finger on the pulse edition

There’s something about September that makes you feel all new pencil case-y, however old you are. I feel like after the summer juggle it is time to get back into what’s on, what’s up and - as Nessa from Gavin and Stacey would say - what’s occurring, so here’s my little run down.

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#LeadershipLessons: Why every business owner needs a Liz

In the latest #LeadershipLessons post, Rin reflects on that pivotal moment when you start to consider taking on your first employee - and the different options you might want to consider.

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How to prepare for a briefing with your copywriter

If you’re planning on engaging a copywriter then at some point you’re likely to have a briefing session. A good briefing is an essential first step to any successful copywriting project. Without it, you’re likely to find yourself being disappointed with your first draft and going through far too many amends stages before you get what you’re looking for.

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#RosiesRoundup: the wind-up edition

Watch out readers, Rosie’s at the end of her school holiday tether and she’s got a bee in her bonnet about some of the pet peevs we’ve been discussing in the office. You’ve been warned!

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How to recognise copywriting BS

Our #WriterInResidence, Sam Whitlock, breaks down the nutritional value of words that attract buzzing flies rather than intrigued clients. These are copywriting do-nots that spell incompetence and smell frankly awful.

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6 ways to share your blog content on social and get more readers

How do you get eyes on your blog posts? Whether you’re a business owner or a marketing manager, ensuring that the content you’ve invested time and/or money in is actually being read is high priority. But far too many people simply press publish, pop the link out on social media and then… nothing.

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How to write about the same thing over and over without anyone getting bored

Once upon a time if people were bored they might have allowed themselves to feel the sensation for a while. These days if people are bored they just open another tab. And so making a website successful has become all about the art of reducing your bounce rate. So how do you keep creating content while avoiding being boring?

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Rosie's Roundup: the summer juggle edition

And just like that it was suddenly the middle of Summer. School’s out, out of office notifications are on, working parents are operating military level maneuverers and people are double or even triple hatting whilst their colleagues are on holiday.

Everyone is barbecuing and tending to their gardens. Wanting to enjoy the warmer lighter evenings now the good weather has finally arrived (ideally torrential rain free). This month’s roundup is of our tips on staying productive whilst keeping the plates spinning and still getting to enjoy the occasional sundowner!

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The science of reading and why it matters for marketers

Writing marketing copy is easy, right? You just need a good command of the English language, an understanding of your target market, and what’s best summed up as the gift of the gab - the ability to use words to drive actions in others.

Thing is, that’s only helpful if people actually read your words in the first place. And with attention spans reportedly at an all time low, getting people to take the time to peruse the copy you’ve so carefully crafted isn’t easy.

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5 powerful insights from the B2B Marketing Ignite conference

Earlier this week I travelled up to London for a day of networking, learning and, it turned out, really good food at the annual B2B Marketing Ignite conference. Events like these can be a bit hit and miss, so I’m pleased to report that it was one of the best I’ve been to - and not just because they served free Pimms and pick ’n mix.

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LinkedIn: the expert view on what makes the perfect profile

If you’re looking for your next career move then polishing your LinkedIn profile should be high on your to do list. With over 25M registered members in the UK alone, it’s the best place to be seen online by potential employers.

But what makes a good LinkedIn profile? We asked three experts - a recruitment professional, an HR professional and a business owner - what would attract them to someone’s profile, and what would put them right off.

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Argentina, art and age-defying looks: meet Ingrid: our new sales & marketing assistant

Our latest team member is Ingrid Smejkal, who joins us this week as a sales and marketing assistant. Fresh from a career in internal recruitment - via a three month artistic retreat in South Africa - Ingrid brings with her a sharp wit, a talent for good chat and a fierce collection of French Connection outfits. Look out for on the networking scene soon - you won’t be able to miss her.

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How to use content to establish your B2B brand expertise

The ultimate purpose of content marketing as a whole is to generate leads for the sales team. But that’s not the purpose of each individual piece of content. Because the process of generating leads is a journey. And your job as a marketer or business owner is not to run full pelt towards the finish line but to move prospects along the buying journey at the right pace for them. Rush and you’re likely to lose them.

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#RosiesRoundup: business tips from our Natwest desk buddies

A new era has begun for all of us at Rin Hamburgh & Co, all kicking off with an office move to Trinity Quay. We’re loving our new space with its waterside location, free coffees and cookies and most of all the carousel of new hot desk buddies. Our new home is courtesy of the Natwest Accelerator program and the fifth floor of the RBS building is a hive of entrepreneurial busy-ness. 

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3 types of content that will cover every stage of your client journey

As a marketing manager or business owner you are most likely very familiar with the customer or client journey. In a nutshell, it’s a template that maps out the various stages your customers or clients will go through as they move towards doing business with you.

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#RosiesRoundup: Saving time, saving sanity

So this week’s round-up comes to you from someone living life on the edge of the juggle. As a working mum with a tweenager (that’s a whole another blog), a 9-year-old sports/nature/Xbox junkie and a husband who is largely elsewhere Monday to Friday, it’s vital that I organise life with military precision.

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Email subject lines: How to hook without click-bait

Our #WriterInResidence, Sam Whitlock, takes a look through his email inbox to find out which subject lines are working and which ones are going straight in the virtual trash.

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The difference between writing and copy writing

I was chatting to a friend recently about her job. She’s a marketing manager at a small international charity and is desperately trying to get her boss to agree to bring in an external copywriter to help them define their brand voice guidelines and then create content for their blog.

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