Why use video?
Whether animated or live to camera, video is a highly effective way to spread your marketing message. There’s just something about the combination of audio and visual that makes it really engaging.
But marketing is just one of many ways that video can support your business. It’s also a great tool for:
- Training staff
- Drawing people to your conference stand
- Adding value to presentations
- Giving sales and investment pitches an edge
- Communicating key messages within your company
- Growing your social media following
- Improving your website’s search ranking
Of course, the fact that video is so effective means lots of people are doing it, so you need to make sure yours stands out by being as professionally crafted as possible - and that includes a really good script.
Writing for the ear
The brain processes words differently when you’re listening to them rather than reading them. That’s why it’s important that your script takes into account the fact that the words will be heard rather than seen.
It’s also vital that the words and the visuals work together to tell the same story, or your viewer might not make it past 10 seconds. Stats show that around 20% of people will have clicked away by this point. And by 30 seconds that’s up to a third of your audience. Frustrating, isn’t it?
How we can help
From helping a local shop promote their latest products to working with a large multinational to communicate their company vision to thousands of employees worldwide, we’ve worked on a huge range of video and animation scripts.
As part of the Hullo Creative family, we can provide film making and animation services to form a complete package, or work with your creative team to ensure your finished video accurately reflects your brand and achieves your goals.