And Adele makes five!

Last week we were thrilled to welcome Adele Hooper to the Rin Hamburgh & Co team. She’s joining us as a part-time administrator and will support the team to be even more efficient than we already are. Read on to find out what else Adele gets up to with her time, what she’s looking forward to about working with us and why you should never challenge her to a game of Air Hockey!

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How to make the most of your marketing budget in 2019

Budgets. Not a marketer’s favourite subject, right? Having your ideas and strategies constrained by the realities of figures on a spreadsheet is frustrating, especially if you’re working within a company that doesn’t quite get the huge value that marketing can contribute to the business.

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Rosie’s Roundup - the wind down

We’re on the home straight to Christmas now as we hurtle through the final few days of work in between attending multiple social events, panic buying gifts and looking for address books so we can actually post the Christmas cards. At Rin Hamburgh & Co HQ we are literally dotting the Is and crossing the Ts in our final editing processes before we close our doors for a week between Christmas and New Year.

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#LeadershipLessons: How to run a team meeting people will actually want to attend

How many meetings have you attended so far this week? How many more do you have scheduled in before the end of play Friday? How many have you enjoyed and how many are you looking forward to?

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Rosie’s RoundUp - the Christmas party special

You may have been eating mince pies since early October (Liz and Rin -  I’m looking at you!) but I think we can finally say that we are fast approaching ‘the most wonderful time of the year’. By which I mean the time of year when it’s totally acceptable to be wearing busy knits adorned with flashing lights and drinking mulled wine at any sort of event from mid-morning onwards, be it a networking meeting or a children’s carol performance.

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How to maximise the ROI of your business blog

Tracking the return on investment (ROI) on a blog is notoriously difficult. It’s rare that someone will simply read a post and then make a purchase. Instead, blogging is part of a bigger marketing mix that works together to move potential customers or clients along the buying journey towards that end goal of working with you.

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Creativity hacks: beating the blank page

Struggling to get your blog written every week? Our #ResidentWriter Sam shares his top tips for beating writer’s block and boosting your creativity.

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5 powerful truths about business that I learned at Girl Tribe Gang Live

On Saturday morning I got up at 5am despite the fact that my children were staying at my mum’s house. I got ready in record time and set out on my journey in the pitch dark. At 6am I picked up my friend Lisa, founder of Mama Be Kind, and set off on what turned out to be a four hour journey to Manchester. Why? Because Saturday was the first annual Girl Tribe Gang Live event, and I knew it would be well worth the effort!

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Why I'm glad my latest hire isn't a mum

As you may already know, we recently hired a fantastic young copywriter called Sam. Sam is a student in his 20s. He's a guy and he doesn't have any kids. And I couldn't be happier. Why? No, it's not because I think women or parents or people older than 30 are somehow inferior! If you're looking for controversy, you're in the wrong place.

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Rosie's Roundup - Who is winning at content marketing?

It feels like we are easing from our Indian summer into all round festiveness. The pumpkins beat the chilly autumn mornings to it this year, Cadbury’s mini rolls are currently called bonfire logs and you can’t get your trolley around corners in the supermarket without nearly taking out a tower of Quality Street. Whether you’re on the high street or online we are being bombarded with marketing campaigns - this got us thinking at Rin Hamburgh & Co HQ on who we think is nailing it when it comes to content marketing campaigns and here’s our pick of the pops…. 

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How much does writing your blog really cost you?

Have you ever thought about how much writing your blog is actually costing you? I know what you’re thinking: if you write your own blog content then surely it’s free, right? After all, you’re not paying for a professional copywriter to craft those blog posts for you each week, so that’s definitely a cost saving.

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CTAs, body copy and pull quotes: copywriting lingo explained

Lingo. It’s so easy to use when you’re surrounded by it all day. Whatever industry you’re in, it’s likely that there are certain terms, acronyms and so on that everyone uses. And because you hear them all the time, you start to feel like everyone understands it.

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Introducing our new copywriter Sam

This week we’re excited to welcome copywriter Sam Whitlock to Rin Hamburgh & Co. Sam joined us as an intern in June and we were so impressed with his writing skills that we knew we couldn’t just let him go! A creative writing student at UWE, Sam will be working with us part time alongside his studies, on both internal and client projects.

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Rosie's Roundup - the Micro Influencer Era

The inspiration for this month’s #RosiesRoundup struck me over dinner with a very lovely work friend - and no, there was no wine involved - it was a school night! As we talked we calculated that it had been around 15 years since we first started working together. This got us talking about how things had changed.

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3 important lessons I learned about leadership on holiday

Nothing teaches you about your own leadership skills - or lack of them - better than leaving your team for a week. If you’ve done a good job the business should run as if you were still there. If not, things will probably start to crumble pretty quickly, regardless of how capable your team is.

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How to write a winning awards entry

We were very excited to find out last week that we’ve been selected as finalists in the Great British Entrepreneur Awards for the ‘Best Team’ category in Wales and the South West. It’s a huge honour to be recognised like this and we’re very much looking forward the to the awards ceremony in November.

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Can good writing be taught?

The simple answer is yes, no and sort of. Presuming the question is “Can I learn to write for my business?” not “Can I become the next Virginia Woolf?” then we can at least get some of the way there.

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Rosie’s Roundup - watch and learn

In keeping with holiday times, this month’s Rosie’s Roundup is a mezze, smorgasbord and all-round tasting platter of screen and video-based bits and pieces the team and I are enjoying this month.

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“Click here!” How not to write a call to action

If I had to choose one element of any piece of marketing material that I thought was most important, I’d have to say the call to action. Without a call to action - or CTA - your reader can only guess at what they should do next.

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Rosie’s Roundup - the book club edition

In the midst of the heatwave we have the holiday feels. I don’t know about you but one of the things I look forward to most when I go away is the opportunity to catch up on my reading list. I’m delighted that both my children have now passed the stage where they are going to drown themselves in the pool and are more focused on drowning each other, which means I can simply hiss at them from my sun lounger where I am parked with my kindle.

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