Posts in How to?
How to write a 60 second elevator pitch

If you’ve ever been to a formal networking event, you’ll have had to do a 60 second pitch about your business. I’ve delivered hundreds of these so-called elevator pitches, usually off the cuff and often, if I’m honest, a little garbled. It’s not easy summarising who you are, what you do, who you work with and what you’re looking for in a mere minute.

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5 important business lessons I learned at Entrepreneurial Spark

Today is the first Wednesday in nine months that we won’t be working from the Entrepreneurial Spark offices in central Bristol. After successfully completing the Sprint and Enable phases of the UK’s largest free growth accelerator programme, we’re flying the nest, armed with more knowledge and experience than I could ever have expected when I attended the first boot camp session back in February.

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The Expert Interview: Jade Wicks, Doeth Marketing

Jade cut her teeth in the marketing industry working for a series of agencies with brands including Jaguar, Gamble Aware and the RHS. She founded Doeth Marketing in 2016, and now runs paid search and paid social advertising campaigns for her clients, who range from startups to well established companies turning over £3 million. She has qualifications from the CIM and IDM, on top of the law degree she completed before deciding marketing was a much more creative and interesting career choice.

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How to choose the exact right words

Did you know that there are over 200,000 words in the English language? Or that the average native speaker has around 20,000 words in their active vocabulary? That’s an awful lots of words, even for a copywriter!  So how do you choose the exact right ones to describe what you do and help your brand stand out from the crowd?

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Why your team needs brand tone of voice guidelines

Last month, we welcomed our new team member Liz to the Rin Hamburgh & Co family. One of the reasons I was so keen to bring Liz on board is that she’s really different from me. Where I’m all about ideas and the big picture, she excels at the detail. Systems, processes, spreadsheet - that’s her happy place, and it’s such a relief to know she’s able to balance out my skills with her own.

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Does your website content achieve these 5 things?

At some point on your target customer or client’s buying journey, it is very likely that they’re going to look at your website. So it’s vital that the site is set up to enable to help them take the next step on that journey, and your copy is a vital part of that process.

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The Expert Interview: Chad Harwood-Jones, Ad Rank

Chad founded Ad Rank as a guest posting service out of his spare room in London in 2011. Soon he was offering a range of services including SEO, content marketing and digital PR, and today Ad Rank is a team of 11 split between offices in London and Norwich. Chad’s marketing agency produced work for the likes of TUI, Expedia, Club Med and New Look to name a few, and even won prestigious UK Search and Drum Search Awards for their 2016 campaign with CruiseDeals.co.uk.

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Rock climbing, linguistics, and a 9,000km road trip - meet our new team member Liz

This week we’re thrilled to welcome a new member of the Rin Hamburgh & Co team: Liz Leaman. Liz is a whiz when it comes to anything to do with admin, project management and business systems. But that's definitely not the most interesting thing about her. Read on to find out what she gets up to in her spare time, how she ended up in Bristol, and which Little Miss character she’d be.

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How to make your blog posts more engaging

Every month, over 76 million* blog posts are produced. And that’s just on Wordpress. Staggering, isn’t it? All that knowledge, all that advice and analysis and entertainment. Except, of course, that most of it is only mildly helpful at best, and a good proportion is utter drivel.

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Three indisputable reasons your business needs a whiteboard animation

Getting people’s attention isn’t easy these days. There’s so much noise, so many distractions. No one seems to be able to concentrate on anything for more than a couple of minutes at a time. 140 characters and they’re off! Which makes it pretty difficult when you’re trying to engage with your target audience.

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The Expert Interview: Greg Cooper, Front of Mind Coaching

LinkedIn coach and trainer Greg Cooper began his career in telemarketing before starting his own marketing agency. For 20 years he worked for computer companies like Microsoft and IBM, helping them identify the hidden opportunities within their existing large accounts. Greg's agency was an early adopter of LinkedIn and used it regularly within its operations. So when Greg sold the company in 2011, he decided to use the knowledge he’d gained to help small businesses harness the potential of this powerful business networking tool.

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How to write a powerful testimonial

When it comes to marketing, it’s understandable that most of us think about how we can promote our own businesses. But because good marketing is about building relationships, and the best relationships are built by giving as much as you receive, it’s worth thinking about the testimonials you write for other businesses.

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What should I look for in a copywriter?

“What should I look for in a copywriter?” I was so pleased to be asked this question recently. It’s one I wish more people asked. After all, if you’re going to entrust the words that represent your brand to someone, you want to make sure they’re going to do a good job. But so few people do any real research before making their choice.

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5 must-read SEO tips from Google expert Patrick Cutliffe

Yesterday, I attended a Natwest Boost event at the Ashton Gate Stadium in Bristol. There were loads of great speakers there, but the one that got everyone scribbling on their complimentary notepads was Patrick Cutliffe, an expert in digital marketing, online advertising and analytics.

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Three types of content you should be sharing to establish expertise

Many of our clients have a common goal when it comes to their content marketing: they want to establish themselves as experts in their fields. It makes sense - most of us would rather hand our money over to an expert than someone who only set up shop last week, right?

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Marketing vs Sales: which is more important?

A couple of weeks ago, we featured sales guru Alison Edgar on the blog. She had a lot of really interesting and useful things to say, so if you haven’t read the interview, go have a quick look now (also check out her Easy Peasy Sales online course if you want to learn to sell with confidence).

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Marketing at each step of the purchase process

Making the decision to spend money takes some thought, and the more money involved, the more thought it needs. Assuming you’re not selling penny sweets, your clients and customers are likely to go through a journey something like this when it comes to their relationship with your brand:

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