Posts tagged demographics
How to create a client persona

Last month, I wrote about why your business needs a client persona. In a nutshell, if you don’t know who exactly you’re aiming your marketing efforts at, there’s a good chance you’re going to do it wrong.

And a general segment of the population just isn’t specific enough - you need that one named person who you can picture in your head every time you’re wondering whether a tweet or a blog post or a newsletter or a sales page is relevant to your target audience.

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