How much does writing your blog really cost you?
Have you ever thought about how much writing your blog is actually costing you? I know what you’re thinking: if you write your own blog content then surely it’s free, right? After all, you’re not paying for a professional copywriter to craft those blog posts for you each week, so that’s definitely a cost saving.
Except you’re forgetting one very important thing - the cost of your time. As a business owner I’ve definitely been guilty of this. But what I’ve realised in the last year or so is that not only is trying to do everything myself a really bad idea when it comes to my stress levels, in many cases it’s also genuinely more budget friendly to get other people to do stuff that in theory I could do myself.
Now I appreciate that this might sound a bit like a sales pitch, given that we offer blogging services, but bear with me on this. In actual fact by the end of the blog post you may well have discovered that, even though there is a cost involved in writing blog posts for your business yourself, they’re still lower than a professional’s fees.
The point is that this is something you need to spend some time thinking about. Because the question of whether or not to outsource anything in your business should always be made on a firm foundation of fact.
A bit of (simple) maths
So back to the cost of writing your own blog posts. There are two things to consider here. The first is how much your business actually pays you. For example, if you pay yourself a £26,000 annual salary (the equivalent of £100 a day assuming you work five days a week, 52 weeks a year) then based on an 40 hour working week every hour you spend writing a blog post is costing you £12.50.
Formula: (annual salary / 52) / 40 = hourly rate
If you take three hours to write a post - which involves coming up with a good idea in the first place, doing a bit of research, writing the bulk of the content, crafting a catchy headline, editing and proofreading - you’re looking at a total of £37.50 per post. If you blog weekly, that’s around £162.50 a month.
But let’s take it one step further. How much do you charge your clients? £250 a day? That’s £31.25 an hour (formula: £250 / 8). So now that three hours you’re spending writing a blog post is actually keeping you from bringing 93.75 into the business. Again, if you blog weekly, this is the equivalent of £406.25 a month.
How much time do you have?
A quick caveat here: the last point about how much you can bring into your business in any given hour assumes that there is enough work to keep you going for as many hours as you choose to work. If you’re just starting out and have more time than clients, you’re probably better off doing as much as possible yourself.
However, if you’re super busy - or if investing more time and effort in business development could bring more work in - then with some hard and fast figures at your fingertips you can start making much more sensible decisions when it comes to outsourcing your blog. (Or anything else for that matter - I’ve been using a cleaner at home for years because I know for a fact I can bring in more than £10 an hour).
The next step is to find out how much outsourcing will actually cost you so you can do a comparison. If there’s not much in it, could it be time to get some help? The additional advantages of using a professional copywriter include getting genuinely excellent copy that not only reads well but captures your brand voice, engages with the reader, ticks your key SEO boxes, and drives specific actions to ultimately fulfil your business goals.
Plus, if writing isn’t actually something you enjoy then it will take a huge burden off your shoulders. Imagine knowing that your blog was being delivered every week without you having to lift a finger, and that it was well written with your target audience and business goals in mind. Wouldn’t that be so much easier than staring at a blank screen for hours on end?
If you’re interested in finding out how much professional blogging services start at, drop us a line and we can chat about what might work best for you. Or, if you’re happy that writing your own blog will provide the best value for your business at the moment but you want to know how to improve, find out more about our November blogging workshop here.
Want to read more? Try this - Why blogging should be at the heart of your content marketing strategy