QUIZ: How effective was your content marketing in 2017?

Rin Hamburgh discussing content marketing

Crikey, it’s the end of the year already. How did that happen? We’ve had an absolutely brilliant year here at Rin Hamburgh & Co. From successfully completing nine months with Entrepreneurial Spark to welcoming Liz to the team, developing a range of new products (like our Editorial Calendar and Website Health Check and relaunching the website, it’s hard to believe how much we’ve achieved. And of course we’ve worked with some absolutely amazing clients.

As one year draws to a close, it can be useful to stop and look back and what has worked and what could be improved for next year - especially when it comes to marketing. That’s why we’ve put together a quiz to help you think about how effective your marketing activities have been over the last 12 months and what you might need to do differently in 2018.

Question 01
What goals did you set for your content marketing in 2017?
Question 02
Which social media platform did you engage with your target audience on?
Question 03
Did you blog at all during 2017?
Question 04
How would you describe the mix of content you share on social media?
Question 05
What feedback have you had from people about your content marketing efforts?
Question 06
What kind of stats do you get from your email marketing?
Question 07
How have you used video in your content marketing this year?
Question 08
Do you know what the ROI was on your key content marketing channels?
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Mostly As:

You’re certainly enthusiastic about your marketing, but you don’t seem to have much of a plan. The scattergun approach you’re using is probably costing you more time and / or money than it needs to. And by trying to do everything, you risk not doing anything particularly well. As we head into 2018, start the new year by creating a well thought out content marketing plan that takes your budget and capacity into account, then implement it consistently and to a good quality.

Mostly Bs:

Congratulations, you’ve done a great job with your content marketing this year - and no doubt you’ve reaped the rewards. Make sure to keep a close eye on your analytics, so you can regularly adjust what you’re doing and improve those results even more. And as your business grows, you might find it harder to stay on top of everything so start thinking about your budget and how you might be able to get professional help with when the time comes.

Mostly Cs:

You have a general idea of what it is that you should be doing, but you’re lacking in consistency. Try blocking out regular slots each week to get your social media posts scheduled, your blog posts written or your vlog filmed. Also, take time to learn more about the fundamentals of content marketing, for example by reading articles on things like how to create content your audience wants to read. If you think you might still struggle, or the reason you’re inconsistent is that you simply don’t enjoy it, consider outsourcing some or all of your content marketing to professionals. Tracking your analytics data and testing different strategies will also help give you back some enthusiasm by allowing you to see when your efforts are having a positive effect.

So, how did you do? Remember, if you need a hand with your content marketing in 2018, do contact us to see how we can help.


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