Posts in How to?
LinkedIn: the expert view on what makes the perfect profile

If you’re looking for your next career move then polishing your LinkedIn profile should be high on your to do list. With over 25M registered members in the UK alone, it’s the best place to be seen online by potential employers.

But what makes a good LinkedIn profile? We asked three experts - a recruitment professional, an HR professional and a business owner - what would attract them to someone’s profile, and what would put them right off.

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How to share your story in a way that boosts your business

When I first launched my business in August 2016, I was reluctant to tell my story. I was a single mum with twins under a year old. If I’m honest, I was afraid that people would think I couldn’t do it. That they wouldn’t trust me with their work because they’d assume I’d miss deadlines or do a bad job due to childcare emergencies.

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3 ways a blog will improve your website's SEO

We’ve talked at length about why we think blogging should be the heartbeat of your content marketing strategy. It can help establish your industry expertise, for example, and allow you to add value for your audience. But today we’re focusing on one benefit in particular: SEO.

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How to persuade people without them noticing

As a child, I used to love trying to persuade people. My tactic was to come at them from every angle I could think of, relentlessly, until my dad raised my pocket money or …

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Breathe if you need to but don’t use a comma

Did you know that Liz is our resident linguistics expert? In the new #linguisticsliz series she’ll be demystifying some common grammar and punctuation rules that people (including copywriters!) often get wrong in their marketing copy. Today it’s all about the humble comma.

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How to generate content ideas that get results

Are you responsible for generating content marketing ideas but not sure where to start? Or are you at the end of your own ideas list and looking for inspiration to kick start your creative juices again? If so, read on for Rin's top five tips for generating content ideas even when you're not feeling inspired.

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3 tools that helped me transform my business

Are you struggling to manage your to do list, keep projects straight, get to grips with your numbers or remember to follow up leads? Don’t worry, there’s an app for that. Several, actually. In today’s #RINSWINS, Rin looks at some of the software that has helped us grow as a business.

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The Rin Hamburgh & Co team is growing again!

The Rin Hamburgh & Co team is growing! This month we welcomed Rosie Fletcher as our new account manager. She’ll be helping to take care of our client projects and liaising with copywriters, but you’ll also find her out and about on the networking scene doing what she does best - building relationships. Read on to find out what she gets up to in her spare time, her proudest achievement, and which celeb she follows on Instagram.

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Freelance copywriter vs copywriting agency - which is best for your business?

Today is a pretty special day for me. It’s the one year anniversary of setting up Rin Hamburgh & Co as a limited company. Although I started building my freelance team in 2015 and added the ‘& Co’ to the brand officially in 2016, it wasn’t until 21 March 2017 that I formally registered the limited company.

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How to write great web copy

Looking for the secret to great web copy? We’re sorry to say there isn’t one. There is however a set of rules that, if followed, will help you create website content that engages your audience, enhances your brand and drives positive action.

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Are women better at marketing?

I’ve been thinking a lot about the difference between men and women recently. Perhaps it’s because tomorrow is International Women’s Day. Or because next week I’ll be heading to No 10 Downing Street to speak to the Prime Ministers business advisor about how the government can best support female founders.

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Long form vs short form website content - which one is right for your business?

Long form vs short form website content - which one is right for you?

In these days of snappy status updates, GIFs, infographics and the like, it’s easy to believe that short form content is the only way to get your business message across. Our attention spans have all but disappeared, right? There’s no way we’d bother reading a blog over 500 words!

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How to share one piece of content 11 ways

If you’ve invested time or money in creating a piece of content, it makes sense to use it in as many different ways as possible, to get the most value from it.

Repurposing content in different forms also means you’ll catch a larger audience, because everyone has a different way they like to consume information, whether that’s visually, through written word, video etc.

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5 things to think about before starting a website project

Are you thinking of creating a new website or giving your current content a refresh? It can be tempting to rush headlong into the project, but there are a few things that are definitely worth thinking about before you get started.

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What kind of writer do I need?

Have you ever had a project that involved some sort of writing, but had to ask yourself, “What kind of writer do I need?” Or have you thought you were asking the right person, only to find that’s not actually what they do?

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How to write a business vision statement

A business vision statement isn’t a very long piece of writing. In fact, is should be just a sentence or so. But that doesn’t mean writing one is a quick job. In fact, boiling down your biggest aspirations for the future of your business into just a few words is incredibly challenging.

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How to blog consistently in 2018

One of the most common content marketing issues most business owners I know struggle with is how to blog consistently. Unless you’re a professional copywriter, it can be hard to produce post after post to a high quality over an extended period of time. The idea is so daunting that many don’t even start, while others give it a go but get discouraged.

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QUIZ: How effective was your content marketing in 2017?

Crikey, it’s the end of the year already. How did that happen? We’ve had an absolutely brilliant year here at Rin Hamburgh & Co. From successfully completing nine months with Entrepreneurial Spark to welcoming Liz to the team, developing a range of new products (like our Editorial Calendar and Website Health Check and relaunching the website, it’s hard to believe how much we’ve achieved. And of course we’ve worked with some absolutely amazing clients.

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Why I don't believe in offering discounts

There are so many discounts around at this time of year, aren’t there? Pre-Christmas sales, Boxing Day sales, New Year sales. It seems like whatever you need, whether it’s a product or service, whether it’s being sold online or in store, you can pretty much find a discount being applied somewhere.

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What is brand tone of voice and why does it matter?

If you’ve been around enough marketers, you’ll have heard the phrase ‘brand tone of voice’ at least once. But do you really know what it means? And more importantly, why it matters?

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