Posts in Copywriting
How to use content to establish your B2B brand expertise

The ultimate purpose of content marketing as a whole is to generate leads for the sales team. But that’s not the purpose of each individual piece of content. Because the process of generating leads is a journey. And your job as a marketer or business owner is not to run full pelt towards the finish line but to move prospects along the buying journey at the right pace for them. Rush and you’re likely to lose them.

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#RosiesRoundup: business tips from our Natwest desk buddies

A new era has begun for all of us at Rin Hamburgh & Co, all kicking off with an office move to Trinity Quay. We’re loving our new space with its waterside location, free coffees and cookies and most of all the carousel of new hot desk buddies. Our new home is courtesy of the Natwest Accelerator program and the fifth floor of the RBS building is a hive of entrepreneurial busy-ness. 

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3 types of content that will cover every stage of your client journey

As a marketing manager or business owner you are most likely very familiar with the customer or client journey. In a nutshell, it’s a template that maps out the various stages your customers or clients will go through as they move towards doing business with you.

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#RosiesRoundup: Saving time, saving sanity

So this week’s round-up comes to you from someone living life on the edge of the juggle. As a working mum with a tweenager (that’s a whole another blog), a 9-year-old sports/nature/Xbox junkie and a husband who is largely elsewhere Monday to Friday, it’s vital that I organise life with military precision.

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Email subject lines: How to hook without click-bait

Our #WriterInResidence, Sam Whitlock, takes a look through his email inbox to find out which subject lines are working and which ones are going straight in the virtual trash.

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The difference between writing and copy writing

I was chatting to a friend recently about her job. She’s a marketing manager at a small international charity and is desperately trying to get her boss to agree to bring in an external copywriter to help them define their brand voice guidelines and then create content for their blog.

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How we doubled our turnover in a year

Last week saw Liz and Adele working hard to wrap everything up not just for the end of the tax year but the end of our financial year. I’m not naturally a numbers person - I try to stay away from their spreadsheets and just ask for the headlines - but as we looked at the bottom line for 2018/19 even I was excited. Because in the last 12 months we’ve managed to almost double our turnover.

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Rosie's Roundup - it’s my RH&Co Birthday

I don’t know about you but March seems to have flown by - or blown by thanks to Storm Gareth, which seemed to last for most of it. It feels like we are galloping towards our year end (and HMRC’s - poor Liz), which means it will be 12 months since I started at Rin Hamburgh & Co.

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How to share your story in a way that boosts your business

When I first launched my business in August 2016, I was reluctant to tell my story. I was a single mum with twins under a year old. If I’m honest, I was afraid that people would think I couldn’t do it. That they wouldn’t trust me with their work because they’d assume I’d miss deadlines or do a bad job due to childcare emergencies.

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3 ways a blog will improve your website's SEO

We’ve talked at length about why we think blogging should be the heartbeat of your content marketing strategy. It can help establish your industry expertise, for example, and allow you to add value for your audience. But today we’re focusing on one benefit in particular: SEO.

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Rosie’s Roundup - Rosie gets the expert lowdown

The part of my job I love most is getting out and about talking to people. If you’ve ever met me in real life you’ll know I love to chat! Recently I’ve been gathering some gems of wisdom from some of the marketing gurus I know, in order to create this month’s roundup. Sharing is caring, right? I talked to some genuinely talented people who had a huge amount to share on various marketing related topics.

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How we get so many eyes on our blog posts

You might have seen us sharing some of our blog stats on social media. Things like the fact that 60% of our website visitors arrive through a blog post…

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How to persuade people without them noticing

As a child, I used to love trying to persuade people. My tactic was to come at them from every angle I could think of, relentlessly, until my dad raised my pocket money or …

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Rosie’s Round-Up: that Self Development thing

The post Christmas slump has kicked in and we’re edging to the end of a cold grey January, pondering whether that expensive new gym membership was worth it since we still seem to be no fitter (in fact, the last workout means it hurts to breathe).

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Why copywriting isn’t about good grammar

Can I make a confession? My spelling isn’t especially good. I often have to stop and think before I use the words ‘affect’ and ‘effect’. And Liz is constantly berating me for overusing commas.

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And Adele makes five!

Last week we were thrilled to welcome Adele Hooper to the Rin Hamburgh & Co team. She’s joining us as a part-time administrator and will support the team to be even more efficient than we already are. Read on to find out what else Adele gets up to with her time, what she’s looking forward to about working with us and why you should never challenge her to a game of Air Hockey!

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How to make the most of your marketing budget in 2019

Budgets. Not a marketer’s favourite subject, right? Having your ideas and strategies constrained by the realities of figures on a spreadsheet is frustrating, especially if you’re working within a company that doesn’t quite get the huge value that marketing can contribute to the business.

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Rosie’s Roundup - the wind down

We’re on the home straight to Christmas now as we hurtle through the final few days of work in between attending multiple social events, panic buying gifts and looking for address books so we can actually post the Christmas cards. At Rin Hamburgh & Co HQ we are literally dotting the Is and crossing the Ts in our final editing processes before we close our doors for a week between Christmas and New Year.

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#LeadershipLessons: How to run a team meeting people will actually want to attend

How many meetings have you attended so far this week? How many more do you have scheduled in before the end of play Friday? How many have you enjoyed and how many are you looking forward to?

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Rosie’s RoundUp - the Christmas party special

You may have been eating mince pies since early October (Liz and Rin -  I’m looking at you!) but I think we can finally say that we are fast approaching ‘the most wonderful time of the year’. By which I mean the time of year when it’s totally acceptable to be wearing busy knits adorned with flashing lights and drinking mulled wine at any sort of event from mid-morning onwards, be it a networking meeting or a children’s carol performance.

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