The latest from our blog
This week I recorded a podcast with broadcaster and voiceover artist Faye Dicker. To get a bit of outside perspective, she interviewed a couple of my clients. I had no idea what they’d say until I listened to the finished edit, and I have to admit I was absolutely thrilled with what I heard.
One line in particular made me blush with pride: “She was one of the best finds I’ve ever made at a networking event.” Wow. You can’t buy that kind of praise, can you?
Confession time: today’s blog post was written right at the last minute. In fact, it was really late (I usually schedule posts for 6am but only pressed publish on this one at 9pm!). It wasn’t the ideal situation to be in, especially after a long day of meetings when all I wanted to do was collapse in front of Netflix with a glass of wine.
I did think about just skipping a week. I mean, who’d really notice, right? Except I honestly believe that consistency is one of those subtly important things that really do make a difference. Brand loyalty is built on trust, and consistency contributes to that trust.
Signable is the UK’s leading electronic signature company, working with clients in a range of industries from legal and finance to property and retail. Rob joined the Bristol-based team as Marketing Manager in 2016 from Rakuten Marketing, and now heads up the brand’s marketing efforts alongside Content Queen Jessie Davies.
It’s not always easy to quantify how effective your marketing efforts are. Are all those tweets your sending out actually converting into paying clients? Is it worth going to endless networking breakfasts or should you start hanging out in LinkedIn groups more? What about paid-for advertising, in print and online?
The truth is that it usually takes several marketing touch points to get a cold lead to a point where you can make a sale, especially within the B2B services market and more so as the price point increases.
Last month, I wrote about why your business needs a client persona. In a nutshell, if you don’t know who exactly you’re aiming your marketing efforts at, there’s a good chance you’re going to do it wrong.
And a general segment of the population just isn’t specific enough - you need that one named person who you can picture in your head every time you’re wondering whether a tweet or a blog post or a newsletter or a sales page is relevant to your target audience.
When Lidia launched Visuable in 2015, the plan was to offer a visual marketing consultancy service, but she soon found her distinct style of photography and design in demand. So the business pivoted and now Lidia works with brands to help them create and communicate their message in an authentic way. Her clients tend to be female entrepreneurs, consultants and people who have commercialised their passion - yoga teachers, writers, hypnotherapists - as well as small businesses with a strong sense of place, such as coffee shops and independent retailers.
My first website was embarrassing. There’s no other way to describe it. I used a free Wordpress template and chose cutesy colours (soft pink and a rather sickly green) with a banner image featuring all sorts of decorative stuff from my house like yarn and colouring pencils and a Japanese fan from my first visit to Kyoto as an undergraduate.
To be fair, I was starting out as a freelance journalist and writing a lot about interiors and crafts and things, so it was more relevant than it might sound. But the point was, although I worked very hard on it, there was a definite sheen of amateurism over the whole thing.
The best way to get better at writing for your business is to practice, right? Well, not quite. In fact, the actual act of tapping on your keyboard and forming letters into words, words into sentences, and sentences into paragraphs is pretty much the end point.
Before all that, there are some key stages you need to go through to ensure that once you do reach the typing stage, you’re already well on your way to creating effective business copy that will achieve the goals you’ve set for it.
Since founding Winbox in 2013, email marketing expert Marc Woodland has become a well known face on the Bristol business scene. Named Entrepreneur of the Moment by Entrepreneurial Spark Bristol, he’s also appeared on the infamous Gary Vee show.
Winbox works with small businesses across Bristol and beyond, and Marc and his team help their clients gain open and click through rates that are usually around twice industry standards.
Do you remember the blog post I wrote on the 10 quotes about content marketing that hit the nail on the head? I looked back over it the other day and was a little ashamed to see that only two of the 10 quotes were from women (discounting the bonus quote from me).
Are there less women doing great things within the marketing industry? Not a chance! In fact, if I think about some of the people whose marketing abilities I most admire and have been most influenced by, they’re generally women.