How to save time with your content marketing

How to save time with your content marketing

 don’t know about you, but time is one thing I - and most of the business owners and marketing managers I know - don’t have a lot of. This is why we’ve put together a list of ideas that will help you save time with your content marketing.

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5 lessons marketers can learn from Christmas ads

5 lessons marketers can learn from Christmas ads

By now you’ve probably seen most of the big TV Christmas ads - John Lewis’s #MozTheMonster; M&S with Paddington Bear; Argos and their airport elves. The unveiling of these festive mini movies has become something of a ritual in recent years, with consumers anticipating them in the same way...

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How to write a 60 second elevator pitch

How to write a 60 second elevator pitch

If you’ve ever been to a formal networking event, you’ll have had to do a 60 second pitch about your business. I’ve delivered hundreds, usually off the cuff and often, if I’m honest, a little garbled. It’s not easy summarising who you are, what you do, who you work with and...

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Why positive language is good for your brand image

Why positive language is good for your brand image

Have you ever stopped to think about whether the language you use within your brand marketing is positive or negative?

I read an article recently that was looking at the power of positive language in parenting. By using positive phrases rather than...

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How to choose the exact right words

How to choose the exact right words

Did you know that there are over 200,000 words in the English language? Or that the average native speaker has around 20,000 words in their active vocabulary? That’s an awful lots of words.  So how do you choose the exact right ones to...

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