How to write a 60 second elevator pitch

How to write a 60 second elevator pitch

If you’ve ever been to a formal networking event, you’ll have had to do a 60 second pitch about your business. I’ve delivered hundreds, usually off the cuff and often, if I’m honest, a little garbled. It’s not easy summarising who you are, what you do, who you work with and...

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Why positive language is good for your brand image

Why positive language is good for your brand image

Have you ever stopped to think about whether the language you use within your brand marketing is positive or negative?

I read an article recently that was looking at the power of positive language in parenting. By using positive phrases rather than...

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How to choose the exact right words

How to choose the exact right words

Did you know that there are over 200,000 words in the English language? Or that the average native speaker has around 20,000 words in their active vocabulary? That’s an awful lots of words.  So how do you choose the exact right ones to...

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Does your website copy achieve these 5 things?

Does your website copy achieve these 5 things?

Writing effective copy isn’t just a case of being able to articulately summarise what you offer, or making sure there are no spelling, grammar or punctuation errors. There is so much more it can help you do, and understanding this potential is the first step towards unlocking a much more effective website.

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