AD RANK | www.ad-rank.com | @AdRankMedia
Chad founded Ad Rank as a guest posting service out of his spare room in London in 2011. Soon he was offering a range of services including SEO, content marketing and digital PR, and today Ad Rank has a team of 11 split between offices in London and Norwich. They’ve produced work for the likes of TUI, Expedia, Club Med and New Look to name a few, and even won prestigious UK Search and Drum Search Awards for their 2016 campaign with CruiseDeals.co.uk.
This week we’re thrilled to welcome a new member of the Rin Hamburgh & Co team: Liz Leaman. Liz is a whiz when it comes to anything to do with admin, project management and business systems. But that's definitely not the most interesting thing about her. Read on to find out what she gets up to in her spare time, how she ended up in Bristol, and which Little Miss character she’d be.
Every month, over 76 million* blog posts are produced. And that’s just on Wordpress. Staggering, isn’t it? All that knowledge, all that advice and analysis and entertainment. Except, of course, that most of it is only mildly helpful at best, and a good proportion is utter drivel.
Getting people’s attention isn’t easy these days. There’s so much noise, so many distractions. No one seems to be able to concentrate on anything for more than a couple of minutes at a time. 140 characters and they’re off! Which makes it pretty difficult when you’re trying to engage with an your target audience.
LinkedIn coach and trainer Greg Cooper began his career in telemarketing before starting his own marketing agency. For 20 years he worked for computer companies like Microsoft and IBM, helping them identify the hidden opportunities within their existing large accounts.
When it comes to marketing, it’s understandable that most of us think about how we can promote our own businesses. But because good marketing is about building relationships, and the best relationships are built by giving as much as you receive, it’s worth thinking about the testimonials you write for other businesses.
“What should I look for in a copywriter?” I was so pleased to be asked this question recently. It’s one I wish more people asked. After all, if you’re going to entrust the words that represent your brand to someone, you want to make sure they’re going to do a good job. But so few people do any real research before making their choice.
Businesses often suffer from a summer slump. People are on holiday, parents are juggling children, and let’s face it, when the sun’s shining we’d far rather be sat outside than in front of a computer.
In fact, a survey of 2000 organisations, conducted by business development consultancy Sandler Training, found that two thirds of them believed that their productivity levels dipped in the summer.
But the truth is that six weeks is more than 10% of the year, so we can’t really afford to let things slide too far. So here are some great ways to generate leads and ensure you keep moving through the quieter months.